About the Brand
Globalite believes that each individual has the right and power to live without boundaries, to live on one’s own terms, to live free. And that everyone should find the inspiration, will power and zeal to overcome obstacles, to break free from the forces that hold one down and to emerge as a winner who plays free, lives free. This spirit of freedom finds expression as the Globalite brand which urges each and every individual to perform high and live with freedom. The brand tagline is also expressed through its functional aspects, as each pair of Globalite footwear is made ultra light, comfortable and durable, ready to take on challenges and perform with gusto and energy. Thus, they make feet feel free, helping people chase their dreams with freedom and confidence. Capturing the core of the brand inspiration, the word ‘Playfree’ carries the soul of the brand by standing for an unrestrained, limitless spirit.
ENERGETIC. FOCUSED. GLOBAL.
The G swoosh exudes the energetic, goal oriented identity of Globalite. While flaunting the initial G in style , it includes an arrow that stands for the brand’s focus towards fulfilling higher and global aspirations. The logo symbolizes the optimistic, youthful brand identity that pulsates with energy as it flows in a circular swoosh.